Augmented Reality in real estate

One of the important applications of technologies such as augmented reality (AR), photogrammetry, and more recently, NeRF or Gaussian Splatting, is in real estate. From showcasing individual rooms to entire properties precisely scanned from the inside, and external views with environmental representations, these new technologies allow buyers to have a perfect understanding of what they are purchasing even before physically visiting the location. In remote purchasing scenarios, this is a crucial element that aids in the decision-making process. Existing media like photos and videos, in some scenarios, may not clearly depict the layout of rooms and the orientation of a house or apartment as effectively as 3D or AR can.


Example of a scanned art gallery

Scanning entire objects is carried out using advanced scanners that provide a detailed representation of the space, and it is possible to navigate through the object on a desktop computer, mobile device, or using VR equipment.
By utilizing such technology, a potential buyer can independently navigate through a villa or apartment whenever they want and become well-acquainted with the property, making it easier for them to choose a suitable real estate for themselves or their family's needs.

External scanning of objects is typically performed with the help of a drone, and using some of the aforementioned techniques, the object is processed and optimized for display on a website. In addition to a completely new, innovative, and interactive property inspection, potential clients will remember the property seen in this way much better, ultimately leading to a shortened purchasing process.

Augmented Reality is a particularly important "addition" that enables a quick overview on a mobile device, phone, or tablet of an object in space. It is recommended to take advantage of social media, the so-called socialAR platforms such as Facebook, Instagram, TikTok because potential buyers are present there.

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